We have a few favorite Instagram accounts that we check on a daily basis. During one routine 'gram session we noticed something odd. When typing one person's name, two caret symbols showed up before and after their name.
After looking at their profile, we noticed their name was actually a link. Thinking this must be a fluke, we dug through forums and discovered you can make your Instagram name linkable. As any social media manager knows, the more opportunities you give users to click through to your content, the better.
Here's how it's done:
1. Click edit your profile. Add the caret symbols before and after your name. For example, MDPR is now ^MDPR^
2. Your name should turn into a link within a few minutes. The caret symbols only show up when you type someone's name in search, not your actual profile.
3. The link will go to the address you have in your profile. For example, MDPR links to monikadixonpr.com.
Do you have any other tips on driving traffic with Instagram? Leave a comment!