Handy Twitter Tools

Public relations is a mixture of social media, marketing, event planning and so much more.  With social media being such a huge part of day to day life, I wanted to share some helpful Twitter tips that won’t only make managing your personal account easier, but tips that will work wonders in dealing with managing your clients’ accounts, especially when staying on top of search terms and hashtags can seem like a full-time job!

Check out these sites that make tweeting, tracking and reporting as easy as a click of a button:

Click to Tweet: This twitter tool provides the press and media with content and also encourages them to tweet about your story quickly while maintaining your preferred message.  All you have to do is go to the site, compose the tweet and then embed the link in the press release or pitch.  How easy could it get!

Mobile Alerts:  One of the best features to Twitter is the mobile alert.  You are able to set up alerts that will be sent directly to your phone via text message for any brand or person you follow. 

To set up Twitter alerts, go onto the Twitter feed for the person/brand you would like alerts from, click on the little icon of the person’s head and the last option in the dropdown menu is “turn on mobile notifications.” Once you set up the first one with your phone number and the times you want to receive the texts, the rest are just a click of a button!

Twilert:  This website is super helpful because it is basically like Google Alerts for Twitter!  You can set up any search term or hashtag and you’ll get a daily email with all the tweets containing that search item.  This tool is really great if you’re keeping tabs on your clients because any news tweeted about them is sent directly to you!

Tweet Reach:  This tool is a great reporting system for tweets.  You choose any hashtag or link that you want to track and you are quickly able to pull a Tweet Reach report to measure the number of tweets, their reach and other cool stats.  It even includes pie charts and a printable PDF that you can send to your clients.

Tchat: This tool is for those who participate in Twitter chats.  If you’ve ever been a part of one, you know how confusing and annoying it is to constantly refresh the tweets with the desired hashtag.  Well Tchat is the saving grace to chats on Twitter.  The site allows you to input the conversation hashtag and then easily follow the chat by logging in; if you want to chime in, all you do is compose the tweet and the hashtag is already attached!  Brilliant.

Try out some of these Twitter tricks and I promise, tracking, researching and tweeting will become a million times easier.

Do you have any other tools that might make social media easier to manage?  Let us know by leaving a comment or by tweeting us at @MonikaDixonPR!

By Ashley Siech, MDPR Contributor 

The Latest Social Media Updates

One thing I especially love about social media is that the different platforms are constantly rolling out new updates that better (or, in some cases, worsen) their respective experiences. Social media is always changing, which is exciting. But those changes require constant researching, learning and adjusting. Just when you feel like you've mastered it, it goes and changes on you. To keep you in the loop and to hopefully ease the transition tension a bit, I've recapped the latest social media updates that you might want to know about. 

1. Pinterest - Now when you pin a story or article, in addition to the photo and link, the author's name, article title, brief description and a larger link will appear. This should encourage the pinning of more articles, as users do on Facebook and Twitter. 

2. Facebook - Made an error in your status update but noticed just after you clicked 'Share'? Delete no more. You can now simply click the arrow in the top right of the status window and select 'Edit.' It's about time!

3. Twitter - Photos embedded in tweets are now larger, creating a 'bold visual focus on the media.' This is great news for those who tend to put out very visual-heavy content.

4. Twitter - A new push notification sends recommendations when several people in your network either follow the same user or RT the same tweet. Use these recommendations as they are tailored specifically to you! This ensures you're as informed as possible about what's trending amongst your connections.

5. Instagram - If you have the new iOS 7 software and updated your Insta app, you may have noticed an aesthetically altered layout and feed. Photos and videos are larger and profile images now appear in the shape of a circle. 

6. Facebook - Only three days old, this new Facebook update is not yet accessible by all users. The revamped graph search will allow users to search for topics within status updates, posts and comments. Searching by time periods or locations is now possible as well. (Something along the lines of 'Posts by my friends from last week.') This update puts Facebook on a more competitive level of play when it comes to being conducive to real-time conversations. In other words, it's striving to compete with Twitter in this department. Whether or not it can remains to be seen.

I'll be back next week with some more social media related news for you to consume, but until then, if you have any news of your own, questions or tips, please feel free to tweet us at @MonikaDixonPR. Or Instagram...whichever you prefer. And please share this if you found it helpful!

By Emily Cleary, MDPR Social Media Director  

#SMWChicago

As a Social Media Week (known to those savvy as #SMWChicago) newbie, I attended this weeklong production with no expectations or previously acquired feedback. I went in blind. I left with renewed, even enhanced, vision. Vision for social media strategy, that is.

While I'm constantly immersed in the world of social networking, I never rule out an opportunity to learn more, research more and expand my skills. That's the nature of this industry. It's constantly changing, so the learning and application process simply never ends. And thus, my desire to strengthen my knowledge follows suit.

If you were not able to attend #SMWChicago - a weeklong production of events, lectures, promotions and seminars hosted by Zocalo Group and Tribune Company, I've compiled a list of helpful tips and facts I took away from the eight seminars I attended. As there were many, many lectures I could not attend, I also scoured Twitter and pulled useful information that was live-tweeted by eager attendees during the events. In no specific order or correlation, here are some quick tips via #SMWChicago. Remember, these are just general tips and might not be the best practices for your specific social media purposes.

Random Facts:

• When it comes to social content, CADENCE is key. If you don't know what it means, click here. In other words, you should always have a 'steady drumbeat of content.'
• Sweepstakes or contents often help gain short term rather than long term fans. 
• Brands should not feel obligated to speak out socially during or following a tragedy. If it doesn't somehow directly relate to your brand, it doesn't make sense and might look like you are simply trying to piggyback off of someone else's misfortune for your own benefit. 
• Consumers see 2,904 marketing messages per day. Of those, they only pay attention to 52 and will only remember four. Be strategic and smart with your messaging.
• When determining social strategy, three crucial questions to ask are: 

1. Who are we and what is our voice? 
2. Who is the audience? 
3. What are our key objectives? (i.e. More foot traffic in store, Increased sales, More likes)

• Social content should be only 10% about your brand, products and promotions. The remaining 90% should be content related to your consumer's overall lifestyle.
• Always carry out the over-arching brand message in all content, even if the post is not directly about the product or brand. 
• An effective way to interact with consumers and followers is to crowd source. Ask your consumer to share moments of them using the product or service. 
• When writing copy, to avoid sounding inhuman, ask yourself: "Is this how you would say this to a friend?"
• Why 140 characters on Twitter? It forces creativity and self-editing.
• Terms to know:
• Viral Coefficient: The number of people that a new user shares content with.
• Cycle Time: The length of time it takes that user to share the content.
• Four criteria to consider when creating social content:
• Nostalgia
• Humor
• Identity - Will sharing content make the user look good?
• What's Hot - What's trending/popular?
• Use lists with odd numbers. We gravitate towards odd numbers and 80% of users only read headlines. 
• No more than two sentences per paragraph.
• Always try to use a photo or graphic when posting on Facebook. 

Ways to increase SEO with social:

• The first 40-42 characters of your Twitter bio are extremely visible to search engines. The first 27 are like 'rocket fuel.' Choose these words wisely, using crucial keywords. 
• 'Write for human beings first but understand the rules of the robot.' - Amy Guth 
• Use Twitter lists to your advantage:
• When you create a Twitter list, an additional URL is created to be picked up in searches.
• Choose title effectively, using keywords you want to be picked up in search engines. (ex: Social Media Editors)
• Each time a member of your list tweets, it sends that to search engines. 
• Inactive members bring your SEO for Twitter lists down, so remove members that don't tweet regularly. 
• Make your list public so that search engines can see it. 
• Regularity of content rather than volume is more favorable on Twitter.
• Twitter Rule of Thirds
• 1/3 of the time, share your own content.
• 1/3 of the time, share information related to your experise that you did not create.
• 1/3 of the time, interact with users. (RT, thanks for RT-ing, engage in conversation, etc.)
• When uploading images/videos to Flickr, YouTube and Pinterest, rename the file to the name of the person (people) in the photo or the name of the event. (ex: Monika_Dixon.jpg) File names are very visible to search engines.
• On LinkedIn, it is very important to fill out all information on your profile. The 'Summary' section is most visible in searches, so use keywords, and make sure they are at the beginning of the text. Write the 'Summary' and job descriptions section in third person. It may feel awkward, but this is helpful with SEO.
• Things you must know about Google+
• The 'Story' section is very visible in search. Make sure this is complete with keywords, written in the third person and is made public. 
• Build a profile, even if you are not ready to use it socially. Simply having the profile will help with SEO.
• Twitter and Google+ are the most important social media platforms to keep current. Inactivity on these hurts SEO the most. 

Live Tweet Tips:

As a parting gift, I wanted to share this video, which includes some really fascinating statistics about social media. Prepare to be amazed!

To get the full effect of #SMWChicago, visit their website, or search the #smwchicago hashtag to see the bits of wisdom that attendees felt was important enough to share with the Twitterverse. 

And as always, if you have any questions, please ask by commenting below or tweeting to @emilycleary10!

By Emily Cleary, MDPR Social Media Director

Hashtag Lingo & Social Media Updates

If you're left in a haze of confusion every time you see #ootd, #ff, #tbt and so on, chances are, you're probably not alone. Unless your friends with a hashtag savant, navigating your way through this daunting lingo is not easy. To get you up to speed, I've compiled a short list of hashtags you need to know in order to understand the language of social networking. #goodluck

#FF - Follow Friday {used on Fridays as a way for users to suggest new accounts to follow}

#tbt - Throwback Thursday {used on Thursdays when posting a picture from the past}

#fbf - Flashback Friday {used on Fridays when posting a picture from the past}

#yolo - You Only Live Once {used to indicate an activity that demonstrates living on the edge or taking a risk}

#oh - Overheard {used to share information that was overheard by the user}

#ootd - Outfit of the Day {used when showing an image of what your daily outfit}

Other headlines news you need to know!

-A Twitter update that was released Wednesday makes it much easier to keep up with Twitter conversations. Rather than having to click 'expand', Twitter users will now see up to three Tweets from a conversation in their newsfeed, all in chronological order and connected by a straight line.

-While it was announced that GIF files would be supported by Facebook, it was clarified today that this is not the case. Facebook does not support .gif files. Read all the drama behind the issue here.

-The rollout of a new Facebook 'shared albums' feature has begun. This update allows users to create albums and invite up to 50 people to contribute, and those 50 users can then each add up to 200 photos. Let the sharing begin!

-Facebook has loosened the rules regarding contests and giveaways on businesses pages. While previously having to conduct a giveaway through a third party application, businesses can hold giveaways straight from their pages and can encourage liking, commenting, sharing and messaging directly to their page as a contest requirement. Find all the details here.  

Speaking of giveaways...Wax On Wax Off Salon & Spa is holding a contest next week on Facebook and Twitter that you definitely don't want to miss!

Have any social media questions or need a hashtag translated? We're here to help! Comment below or tweet us at @MonikaDixonPR!

By Emily Cleary, MDPR Social Media Director