Tuesday, October 1, 2013


As September comes to an end each year, we look forward to watching businesses throughout the city get into the spirit of October. And we're not just talking about the spirit of fall, Halloween and all things spooky. While we love the influx of pumpkins, the spirit we're referring to is that of Breast Cancer Awareness Month. We love the bright shade of pink that paints the town all month long.

There are always a slew of creative and inspiring events around the city that promote the message of breast cancer awareness, but one that particularly has our attention this year is #AlliumGoesPink.

As part of the 'Think Pink' movement to support breast cancer research, Allium restaurant at the Four Seasons Chicago is offering specialty menu items in a pretty shade of pink. Throughout the month of October, Allium is serving a 'Pink A'Peel' Martini for $14, with 50% of the proceeds benefiting the Lynn Sage Foundation. A pink cupcake will also be added to Allium's menu for $4, 100% of which will go to the same organization. 

To kick off this powerful initiative, Allium is hosting an #AlliumGoesPink launch event this Thursday, October 3rd from 6:00 - 8:00pm. Guests can look forward to Laurent Perrier Rosé, the 'Pink A'Peel' cocktail, small bites and mini manicures courtesy of our spa. Allium is simply asking that guests provide a $35 donation at the event to be awarded to the Lynn Sage Foundation.

Getting pampered while supporting this most-deserving cause? Sounds like a win-win to us!

How are you doing your part to spread the pink love this month? Tweet us at @monikadixonpr or comment below to let us know!

By Emily Cleary, MDPR Social Media Director

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