Tuesday, November 5, 2013

Propel Forward By Writing Effective Emails

Email has overtaken the telephone as the primary communication tool in the business world. Whether we are looking for a job, trying to keep in contact with clients or simply trying to expand our network, we typically send a quick email. The only problem with sending emails is that a lot of people don’t know how to send a good one. If your email is something someone actually wants to read, you’ll get the response you desire more quickly.

Read on to gain some insight about sending an effective email and increasing your chance of receiving a positive response:

1. Be Concise
If you have to send an email that’s paragraphs long, it might be easier to pick up the phone. Not only are long emails unenjoyable to read, but people will most likely skim them and miss some important points. Try to limit your emails to 50 words or less. If you have to type a long email, try bullet points or bolding important parts.

2. Include a Clear Action Item
If the email you are sending does not have a clear action presented, there is no way for the person on the receiving end to reciprocate! If you are emailing simply to introduce yourself, make sure you have an action, like questions, in mind. You ultimately want to give that person a reason to respond and continue the conversation.

3. Do Your Research
Almost anyone will be willing to help you out if you have done something to help yourself out first.  The most important research you can do when sending an email is finding out the name of the person who will be receiving the email.  Don’t start your email with the generic “Dear Hiring Manager” or “Hello Blogger.”  Most emails that start with a generalized greeting will be sent straight to the trash.

4. Use Flattery
When using flattery, make sure it’s real, authentic flattery— we can all determine fake from real. Don’t be afraid to mention if you’re a huge fan, think this person is interesting or if a company is your dream employer. Not only does true flattery make the other person feel good, but it also shows that you are enthusiastic and an engaged person who goes after what you want. After all, you are writing emails in order to get where and what you want, so you might as well put in these simple efforts to make sure they get noticed!

Do you have any other tips for successful emails?  Share with us by leaving a comment on this post or by tweeting us at @MonikaDixonPR!

By Ashley Siech, MDPR Contributor

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